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Media Marketing - What it is all about and helping you get it right


Rock Solid Web Designs offer consultation and advice packages on which social platforms are most relevant for what you wish to promote. Within certain packages, we can set up, brand, and manage your social accounts strategically and keep up engagement with customers to make them feel valued.

Today in the 21st century, is an era of social media and instant contact. However, you may think that simply setting up business accounts on every available type of social media platform on the internet is the answer. But bombarding one of them with posts while neglecting the others will do you more harm than good. It is about having a business strategy, we can help you develop yours. 

Digital media is a fluid and ever-expanding source for entertainment, news, shopping and social interaction, which consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives etc., are saying as well. And they are more likely to believe them than you.

People want companies they can trust.

Companies that know their requirements, communications that are personalised and relevant, and offers tailored to their needs and preferences.

Four important aspects of digital marketing to consider to help get it right the first time.

  1. Consistent branding overall media.
  2. Manage customer relationships across a variety of channels – both digital and traditional.
  3. Respond to and initiate customer interactions.
  4. Study data to make more appropriate marketing decisions.

Unfortunately, many businesses can inadvertently create their social media profiles before they have really
thought about the following things:

  • What is their target audience?
  • Which platform is best suited to their target audience?
  • What is their goal using social media? 
  • Is it website traffic, engagement, sales?
  • When and how regularly should they post? 
  • How can their posts match their business identity?

Social Media – what’s the crack?

Below you will find a brief overview of popular social media platforms. 

Facebook – This social networking service one billion active users. It has the potential for businesses to widen their network, not only in their own country but throughout the world.

Twitter – This is another social networking service that lets its users read and send small text-based posts known as tweets.  Since its foundation in 2006, there are now well over three hundred million tweets sent daily and it has become one of the most visited sites on the internet. 

YouTube –  The popular video-sharing website. For SEO this means that if your business has produced, or is considering producing a promotional video then YouTube can give you greater online exposure. Thus increasing the potential for new business and contacts. 

Instagram – Sharing visual content is the best way to let your audience know what you’re about and build a relationship with potential future customers. Photos are the most engaging content on the Web. Using visual posts, a 650% higher engagement can be attained as opposed to text-only posts. With over 700 million monthly users on the Instagram platform, it offers businesses a huge potential audience.

Pinterest – People use Pinterest for different reasons to what they would use networks like Facebook and Instagram. Pinterest is a network where people look for inspiration, including specifically seeking out ideas about new products to buy. 2019 and two times more travellers use Pinterest than the top online travel agency sites.

Each organisation needs to carefully plan their social media presence, and ensure that it is regularly and consistently managed.

Online directories, many of them free can be an effective way to promote your business and increase your web page ranking we can explain how to access them.

If you would like to discuss the ‘In’s’ and ‘Out’s’ of media marketing and if it would be right for your company, then please do not hesitate to contact us.